Putting FAMILY in the picture.

Sarah Roocroft
Sarah Roocroft

It is no secret that I like to march to the beat of my own drum and that goes for Social Media use too. There are too many rules out there and I don’t care for them much, I don’t post for likes, for followers, for anyone else at all really. I have kept a journal  since I was 8 and love capturing all my experiences and moments of joy, pain, excitement, embarrassment. In my early 20s I had become too busy as a working girl in the corporate world to journal anymore and I found myself suffering as a result.

It occurred to me one day that I should start writing again, funnily enough, that helped. You see, when you put something on paper, it always gives it a new perspective. Just  like when you take a photo, or share a story.

We are influenced by what we see and what we hear. There are 1440 minutes in a day, 86,400 seconds, that is a hell of a lot of images and sound bites that are influencing our thinking. While humans don’t see in frames per second…. we experience constant and real time movement, information travels incredibly fast from  our eyes to our brain at a rate of about .15 of a second, the point of this is, if you’re  capturing that much information over 1 day, how do you pick out the highlight reel?  How do you prioritise the moments for your brain to code with excitement when you go offline (meditate or sleep) and how much of what you see is messing with how you think?

So my Linkedin Profile is on purpose. It is so that even if it is just 1/576,000 of the frames your brain captures today, it is a picture of a happy mum, with her kids, on a business networking site. A mum mixing business and family (with a smile). A woman who is unafraid to be a mumpreneur, putting “MUM” first but not sacrificing her desire to be a success in business either.

My request of you is that you do the same… this isn’t just for Mummy’s either. I want to see your most authentic you. If you’re a mad golfer, have a picture of you on the golf course, or a crazy travel fanatic, pop on a beautiful photo of you with your happy travel face on. The future of work depends on humans being more human. Being free to be our unique and happiest selves and add value in a business environment. This isn’t just about Diversity and Inclusion targets at work, this is about creating a kinder and more inclusive society.

The future of work needs qualified and capable women to feel confident and capable to return to work. The future of work needs dedicated Dads who are proudly sharing the load. The future of work needs friends and Grandparents and aunties and uncles who take small children for walks to give sleep deprived parents a break. The future of work depends on the future generation, so even if you’re not a Mum, Dad, Aunt or Uncle, know that the people who are raising that next generation need your support. They need help to make sure that the future of work is bright and full of happy and capable humans with good memories from happy childhoods.

So my profile picture is there to put family into the picture. To inspire others that maybe they can share what is important to them too. The future of work depends on changes in our minds, our behaviour, our outcomes. The change starts in micro moments that help us reimagine the future of work.

I am passionate about normalising flexibility, family first, mumpreneurs, dadpreneurs and women in business.

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